Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Sept. 20, 1993)
11 Blwf* SippHiro in UK Go*<J Deliver a KNOCKOUT... ...without throwing a punch! jtwhp^csIg^ujdSo 431 W J3th, Suite 2 • 343-2298 . I is open seven days a I I week serving delicious I I NEW YORK PIZZA I I by the SLICE or by the I I WHOLE PIZZA PIE. I I Choice of regular crust I I or deep-dish Sicilian. I I Eat here or take out. I | Open 11:30am-Midnight Mon.-Sat. I I 3:30pm-Midnight Sun I I SY’s I I NEW YORK PIZZA I ^^^^^LDE^OK^AMPUSj686-9598 I T»tOMAS BtHGSTROMfor th« EmrakJ Tha young campus radio station, KWVA (88.1 FM), has big plans for the futun. KWVA trying new things on radio By Jeff Knaysi fo* TtM* OfOQCrn Q&tty f ITWfSki You are listening to the radio and cannot believe what you are hearing. Bachman Turner Overdrive is playing "Taking Care of Busi ness” for the third time that day on K/.Kl. Storm Kennedy is selling cars and light rock, less talk There are zany deejavs and screeching devil musi< on ZRfX.'K. You've had just about enough, and you reach for the radio to choke off the market-tested trash when the dial slips and sudden ly you're on KVVVA (88 1 FM). and you like it. That's right. For anybody who lives in Kugene this summer, knowing about the student-run i ampus station is an essential element of being hip. Although ZKZ SIIVfPSlAP VI 4:0 OPtN Worn to 11pm Do#y 1888 Franklin Blvd. 1 (nenJto 7-H on Vfcrcf) 1 344-2691 1 i 1 1 1 1 1 1 1 But we do hove DtALS: 20 movies far 30 bucks ☆ $1 Top 25 * $1 SJver Stor of the Month ☆ 99c Mon. 1 & Tues. ☆ $1 Fomiy Movies ☆ Pre-viewed movies $7.95 4 up ☆ Free Movie Memorobfio £ lots of i Greet Fkksir Coupons ike the one over there u- ☆ WoHT System Tonning $2/session with pockogeft i ; 54V1UMAR VIXO ; t i i 1 t i t 1 . VIDEO RENTAL ' of oquol or toaoor voluo L mm mtxmf>I m* v*mo >ou|>on« . ' wt «**«» mm* m*f at*m* o*m<* * 1888 Fronkln Blvd. 1 I (noKtto 7-tlo*on on Word) t Opart 10am to 11pm * * 344-2691R t t* WM t Ill I LAI I Y1NI —— —■ Wine Iktr % < «ii<* Serving Lunch and Dinner 7 Days a Week $ Breakfast and Brunch Saturday and Sunday Mediterranean and West Coast Cuisine Fine Wines by the Glass, 1/2 Glass and Taste Tapas and Other Regional Appetizers Gourmet Desserts « FREE Wine Tastings Each Saturday 2:30 - 5:30 30 East Broadway (on the mall) • 686-3622 many listeners believe the sta tion is new (its first day on the air was May 27). those involved in the process of getting it off of the ground will tell anyone with ears how wrong they are. In fact, the history of KVVVA spans over four years, back to 198!) when students who want ed to start up a new radio station approached the ASIJO to place a measure on the ballot Students eventually voted to fund the sta tion, and immediately problems started. The first major ordeal was get ting a board of directors, such as u general manager, program director, etc it didn't help thut the KVVVA office kept getting moved from one dirty, claustro phobic location to another, including, some swear, u broom closet. The office finally moved to the mezzanine level of the KMIJ in 1991. and it is about the size and character of a men's restroom, which is a step up. But the biggest problem was not raw sewage seeping through the wall, but the Federal Com munication Commission, which simply ignored the station. Allyssa Jensen and Chandra Foote, both University seniors and KVVVA general manager and assistant general manager, respectively, said this is because theirs is a non-commercial endeavor. It is well known in the radio world tluit commercial radio always gets preferential treatment by the FCC, taking only an average of two years to get a license. Foote and Jensen attribute this to commercial stations having the money to be able to hire lawyers and lobbyists to apply pressure on the licensing process. While KVVVA could not afford to do this, they did find allies in Rep, Peter DeFazto. D Oregon, and Sen. Boh Pack wood, R-Oregon. who they believe helped lobby the FCC. The grinding process of get ting a license, and the accompa nying S100.000 spent to start the station up. appears to have paid off. KVVVA has received much positive feedback from the com munity this summer, and the Turn to KWVA, Page 25C